Lemon Time is a vibrant brand offering refreshing lemon ice tea. Featuring Brad and John, our iconic lemon surfers, on the packaging, we deliver a burst of citrusy energy for life’s adventures. Stay refreshed and ride the wave with Lemon Time!
2024
Designer
Branding
The issue was cutting through the saturated beverage market where other brands often default to classic or overly health focused packaging, failing o appeal o younger audience. The stem the issue for a ready to drink tea brand embraces the playful and high energy character driven identity to replace the conventional sugary drinks. The purpose for Lemon Time is disrupt the crowded iced tea market by offering a visually energetic, low-sugar alternative that acts as a relatable lifestyle statement and social currency for a Gen Z audience.
Lemon Time is a vibrant brand offering refreshing lemon ice tea. Featuring Brad and John, our iconic lemon surfers, on the packaging, we deliver a burst of citrusy energy for life’s adventures. Stay refreshed and ride the wave with Lemon Time!
2024
Designer
Branding
The issue was cutting through the saturated beverage market where other brands often default to classic or overly health focused packaging, failing o appeal o younger audience. The stem the issue for a ready to drink tea brand embraces the playful and high energy character driven identity to replace the conventional sugary drinks. The purpose for Lemon Time is disrupt the crowded iced tea market by offering a visually energetic, low-sugar alternative that acts as a relatable lifestyle statement and social currency for a Gen Z audience.
Lemon Time is a vibrant brand offering refreshing lemon ice tea. Featuring Brad and John, our iconic lemon surfers, on the packaging, we deliver a burst of citrusy energy for life’s adventures. Stay refreshed and ride the wave with Lemon Time!
2024
Designer
Branding
The issue was cutting through the saturated beverage market where other brands often default to classic or overly health focused packaging, failing o appeal o younger audience. The stem the issue for a ready to drink tea brand embraces the playful and high energy character driven identity to replace the conventional sugary drinks. The purpose for Lemon Time is disrupt the crowded iced tea market by offering a visually energetic, low-sugar alternative that acts as a relatable lifestyle statement and social currency for a Gen Z audience.